Nuvem

Most furniture brands lead with either function or style. Nuvem asks a softer question: what would a chair feel like if it were designed around calm?

Nuvem means cloud in Portuguese. I used that idea to shape everything: four chairs with rounded forms and natural tones, a brand built on warm neutrals and diffused light, and a website that feels as unhurried as the furniture.

Before any pixels, I gathered rooms, light and textures that felt calm: pale oak, soft bouclé, rounded edges and a lot of breathing room. That board became the test for every decision after it.

I didn’t model these chairs from scratch. I started from pre-made 3D models and made them Nuvem’s in Adobe Dimension: new fabrics and oak finishes, softer lighting and a consistent camera.

Each material was tested on a simple figure first, so I could judge the texture and color before it touched a chair.

I dropped early versions into a room scene to check scale and light. This one still has Arc’s first, darker fabric. Seeing it in a real space is what pushed the whole collection toward lighter, warmer tones.

The site follows one rule: every chair gets a section to itself, resting on the cloud shape that gave the brand its name. I wireframed that structure first, then let type, color and motion do the rest.

Motion stays slow and quiet. Chairs float gently on their clouds, the clouds drift at a different speed than the chairs as you scroll, and when you open a chair it glides into place on its own page. All of it switches off for people who prefer reduced motion.

I designed every screen in Figma first, with tokens and components for color, type and spacing. Then I built it with AI tools like Claude Code. One product template powers all four chairs, and the site ships to GitHub Pages on its own whenever I push a change.

Nuvem was a lesson in restraint. Calm isn’t the absence of design; it’s a lot of small decisions pointing the same way, from a fabric’s texture to how long a transition lasts.

Taking it from a styling study to a real, live site showed me how much of a brand lives in details you only notice when they’re missing.